February 2, 2011

Launch Party

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

So here’s why we were out and about in snowy NYC this past week. I Can’t Believe It’s Not Butter invited us to attend a gorgeously orchestrated launch party where they introduced their new celebrity spokesperson, Kim Cattrall. For the party we were treated to a fabulous brunch featuring recipes created by Chef Alex Guarnaschelli for the event.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

The brunch was at Alex’s restaurant, Butter, which was turned into I Can’t Believe it’s Not Butter for the morning.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

Before the festivities began, we sat down and chatted with Alex. I am a huge fan of hers from watching Chopped on Food Network, and she is so incredibly gorgeous and hilarious in person. It was such a pleasure to meet her.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

They had toast bar set up. Glorious.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

White, whole wheat, and french baguette toast with a savory herb spread and a sweet, buttery marmalade spread.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall Photo via Jenny

The restaurant was decorated with these cute vintage toasters, loved these!

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

I was really excited for brunch by Alex. Brunch is unequivocally my favorite meal of the day.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

We all eagerly gathered around the table in anticipation.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

Here’s our menu. After we sat down we had a lovely welcome from the beautiful Kim Cattrall herself and Chef Alex Guarnaschelli.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

These deliciously soft and creamy biscuits were the highlight of the event. Everyone was just buzzing about them. I’ll leave you with the recipe for these Unbelievable Biscuits…

Unbelievable Biscuits
by Chef Alex Guarnaschelli

3 cups all-purpose flour, plus extra for rolling
1 tbsp. PLUS 1-1/2 tsp. baking powder
2 tsp. sugar
2 1/4 tsp. salt
2 1/2 cups heavy or whipping cream

Preheat oven to 350°. Sift flour, baking powder, sugar and salt into large bowl. Add cream to dry ingredients, mixing with hands. Take care there is no flour remaining in the bottom of the bowl. Turn biscuit mixture onto lightly floured surface. With floured hands, shape into 9 x 6-inch rectangle, about 1-inch-thick. Lightly flour knife and cut biscuit mixture lengthwise into 4 pieces, then crosswise into 6 pieces, to make 24 (1-1/2-inch) squares. Arrange biscuits on nonstick baking sheet or baking sheet lined with parchment paper; chill 15 minutes. Bake 15 minutes or until biscuits are light golden brown.

Makes 24 biscuits.

Try them with this sweet, I-can’t-believe-it’s-not buttery marmalade spread.



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26 Comments





1
Nancy February 2, 2011 at 6:14 am

How neat! I love the vintage toasters!
Looks like you are having a great time!

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2
Suzanne W. February 2, 2011 at 6:23 am

Sounds like something I could try. That looked like a fabulous launch party!

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3
Paulette February 2, 2011 at 6:57 am

Looks like your having a ball and thats great. Love the vintage toaster, love the bread in fact I love brunch. Now I can go down to breakfast and have some toast. Paulette

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4
Kristen@PrettySweet February 2, 2011 at 7:15 am

We watch Chopped all the time! I really like Alex G., too. And I really like that they changed the name of her restaurant for one day. ;) Those biscuits looks great! And I’m pretty positive they taste similar to a scone recipe I have…same ingredients! Except for the scones have butter IN them, too. Calories, schmalories! =) Mmmm!

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5
Kim February 2, 2011 at 7:22 am

Everything looks delicious and thanks for sharing the recipe!

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6
Brandy February 2, 2011 at 7:49 am

That’s really cool! I love me some bread!

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7
Cristina February 2, 2011 at 8:04 am

Your website is absolutely delightful. I have enjoyed exploring your different links and reading your stories. I am just now learning how to use my DSLR and looking at photographs with a different eye and I just had to let you know that your photos are truly remarkable. You make even an ordinary subject burst with interest by the way you use light, depth of field and angles. I wonder if you can share the type of equipment you use and maybe on a separate page, the “information” about some of the photos (I would be especially interested in this, so I can correlate the aperture, ISO, white balance, shutter speed, etc, with the effect). Anyway, very very nice job and I look forward to your future blog posts.

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8
Sherri C February 2, 2011 at 8:07 am

Thanks for the recipe!!! I might even be able to make these :)

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9
Leslie W February 2, 2011 at 8:28 am

Thanks for your great post this morning. Your posts are always so upbeat, informative and delightful. Alo, thanks for for bringing some sunshine into today’s snowy blizzard! Might have to bake some biscuits today!

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10
Jules W February 2, 2011 at 8:40 am

I must admit, I’m a bit envious. I am a HUGE fan of Alex! Her show “Alex’s Day Off” is a MUST on Sunday mornings. This must have been SO cool! Thanks also for sharing the biscuit recipe — will definitely try it!

11
Elizabeth Rhyneer February 2, 2011 at 9:33 am

Where is a picture of Kim? What did she wear? Looks like a wonderful brunch. Thanks for the great pictures. You look very nice too..

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12
Michelle P February 2, 2011 at 10:14 am

I am so glad I found you. I love Pioneer Woman and now you are one of my most favorite sites. Thanks for the great site and love hearing all the stories and seeing the sites of NYC. I am gonna try Alex’s bisquits this weekend.
thanks

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13
Ann Daly February 2, 2011 at 10:26 am

This biscuit recipe looks delish. I clicked on the marmalade link but only got the biscuit recipe again. Where is the marmalade recipe?

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14
Nataleigh February 2, 2011 at 10:33 am

Ohhh this looks divine. I just wish ICBINB would be vegetarian. Used to be one of my favorite indulgences. Ugh.

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15
Marywithgarden February 2, 2011 at 12:07 pm

Thanks for posting the recipe…I wonder if there is something gluten free in their repertoire. I think that is was appropriate to have biscuits for brunch coming from Alabama. The best breads I ever tasted were in the South, they just seem to have the touch. What about bakeries in your local area, are they doing any fabulous biscuits?

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16
Amy at TheSceneFromMe February 2, 2011 at 1:33 pm

What a beautiful tablescape with all those yellows! A great idea to decorate with toasters for a restaurant called Butter :)
The biscuits and marmalade sound divine!

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17
Heather :) :) :) February 2, 2011 at 3:20 pm

Oh, goodness, how fun is this!!! I LOVE biscuits and this recipe looks so easy, too. Okay, I do have to say that the vintage toasters are adorable. I really want one just like in my home!!! Vintage makes anything look better :) :) Love and hugs from Oregon, Heather :)

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18
Kristin S February 2, 2011 at 3:20 pm

Brunch is my fave too!

That toast bar is a carb-lovers dream come true. I’d be so done after that.

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19
Liz February 2, 2011 at 3:21 pm

OH. MY. GOSH. All of the bread! And of course they had butter! It seems like it was fun. …And delicious! :P

Thanks for the recipe! :)

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20
Sarah February 2, 2011 at 6:44 pm

This recipe was an immediate add to my collection! Can’t wait to try them!

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21
Eileen February 2, 2011 at 10:48 pm

Wow, what a great opportunity. Looks like so much fun. Thanks for sharing!

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22
Jaclyn Locke February 3, 2011 at 3:11 pm

Looks like so. much. fun! How in the world do you stay so small eating all of that??!!

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23
Samantha Alday February 3, 2011 at 5:09 pm

I also love Chopped! I’m so jealous you met Alex! She seems so business-like on the show. ;)

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24
Ann February 4, 2011 at 9:51 am

I have wanted the perfect biscuit recipe and after trying these last night, I can say without hesitation that I found it. Thank you SO much for posting! They are absolutely delicious and so easy.

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25
Tammy February 4, 2011 at 3:54 pm

Sounds like a great trip. I would love for Alex to cook for me!!!!

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26
Christina February 27, 2011 at 5:46 pm

Just made this recipe and let me just say they are uh-maz-ing! Thanks for sharing! This is definitely going into my collection.

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