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I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

So here’s why we were out and about in snowy NYC this past week. I Can’t Believe It’s Not Butter invited us to attend a gorgeously orchestrated launch party where they introduced their new celebrity spokesperson, Kim Cattrall. For the party we were treated to a fabulous brunch featuring recipes created by Chef Alex Guarnaschelli for the event.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

The brunch was at Alex’s restaurant, Butter, which was turned into I Can’t Believe it’s Not Butter for the morning.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

Before the festivities began, we sat down and chatted with Alex. I am a huge fan of hers from watching Chopped on Food Network, and she is so incredibly gorgeous and hilarious in person. It was such a pleasure to meet her.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

They had toast bar set up. Glorious.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

White, whole wheat, and french baguette toast with a savory herb spread and a sweet, buttery marmalade spread.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim CattrallPhoto via Jenny

The restaurant was decorated with these cute vintage toasters, loved these!

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

I was really excited for brunch by Alex. Brunch is unequivocally my favorite meal of the day.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

We all eagerly gathered around the table in anticipation.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

Here’s our menu. After we sat down we had a lovely welcome from the beautiful Kim Cattrall herself and Chef Alex Guarnaschelli.

I Can't Believe It's Not Butter Launch Party with Alex Guarnaschelli and Kim Cattrall

These deliciously soft and creamy biscuits were the highlight of the event. Everyone was just buzzing about them. I’ll leave you with the recipe for these Unbelievable Biscuits…

Unbelievable Biscuits
by Chef Alex Guarnaschelli

3 cups all-purpose flour, plus extra for rolling
1 tbsp. PLUS 1-1/2 tsp. baking powder
2 tsp. sugar
2 1/4 tsp. salt
2 1/2 cups heavy or whipping cream

Preheat oven to 350°. Sift flour, baking powder, sugar and salt into large bowl. Add cream to dry ingredients, mixing with hands. Take care there is no flour remaining in the bottom of the bowl. Turn biscuit mixture onto lightly floured surface. With floured hands, shape into 9 x 6-inch rectangle, about 1-inch-thick. Lightly flour knife and cut biscuit mixture lengthwise into 4 pieces, then crosswise into 6 pieces, to make 24 (1-1/2-inch) squares. Arrange biscuits on nonstick baking sheet or baking sheet lined with parchment paper; chill 15 minutes. Bake 15 minutes or until biscuits are light golden brown.

Makes 24 biscuits.

Try them with this sweet, I-can’t-believe-it’s-not buttery marmalade spread.

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26 Responses
  1. Ann

    I have wanted the perfect biscuit recipe and after trying these last night, I can say without hesitation that I found it. Thank you SO much for posting! They are absolutely delicious and so easy.

  2. Liz

    OH. MY. GOSH. All of the bread! And of course they had butter! It seems like it was fun. …And delicious! :P

    Thanks for the recipe! :)

  3. Heather :) :) :)

    Oh, goodness, how fun is this!!! I LOVE biscuits and this recipe looks so easy, too. Okay, I do have to say that the vintage toasters are adorable. I really want one just like in my home!!! Vintage makes anything look better :) :) Love and hugs from Oregon, Heather :)

  4. Amy at TheSceneFromMe

    What a beautiful tablescape with all those yellows! A great idea to decorate with toasters for a restaurant called Butter :)
    The biscuits and marmalade sound divine!

  5. Marywithgarden

    Thanks for posting the recipe…I wonder if there is something gluten free in their repertoire. I think that is was appropriate to have biscuits for brunch coming from Alabama. The best breads I ever tasted were in the South, they just seem to have the touch. What about bakeries in your local area, are they doing any fabulous biscuits?

  6. Ann Daly

    This biscuit recipe looks delish. I clicked on the marmalade link but only got the biscuit recipe again. Where is the marmalade recipe?

  7. Michelle P

    I am so glad I found you. I love Pioneer Woman and now you are one of my most favorite sites. Thanks for the great site and love hearing all the stories and seeing the sites of NYC. I am gonna try Alex’s bisquits this weekend.
    thanks

  8. Elizabeth Rhyneer

    Where is a picture of Kim? What did she wear? Looks like a wonderful brunch. Thanks for the great pictures. You look very nice too..

  9. Leslie W

    Thanks for your great post this morning. Your posts are always so upbeat, informative and delightful. Alo, thanks for for bringing some sunshine into today’s snowy blizzard! Might have to bake some biscuits today!

    1. Jules W

      I must admit, I’m a bit envious. I am a HUGE fan of Alex! Her show “Alex’s Day Off” is a MUST on Sunday mornings. This must have been SO cool! Thanks also for sharing the biscuit recipe — will definitely try it!

  10. Cristina

    Your website is absolutely delightful. I have enjoyed exploring your different links and reading your stories. I am just now learning how to use my DSLR and looking at photographs with a different eye and I just had to let you know that your photos are truly remarkable. You make even an ordinary subject burst with interest by the way you use light, depth of field and angles. I wonder if you can share the type of equipment you use and maybe on a separate page, the “information” about some of the photos (I would be especially interested in this, so I can correlate the aperture, ISO, white balance, shutter speed, etc, with the effect). Anyway, very very nice job and I look forward to your future blog posts.

  11. Kristen@PrettySweet

    We watch Chopped all the time! I really like Alex G., too. And I really like that they changed the name of her restaurant for one day. ;) Those biscuits looks great! And I’m pretty positive they taste similar to a scone recipe I have…same ingredients! Except for the scones have butter IN them, too. Calories, schmalories! =) Mmmm!

  12. Paulette

    Looks like your having a ball and thats great. Love the vintage toaster, love the bread in fact I love brunch. Now I can go down to breakfast and have some toast. Paulette

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Meet Kevin & Amanda

Kevin and Amanda

We love to travel and to eat! Here we share our favorite quick and easy recipes, plus travel tips and guides for our favorite places around the world. Meet our Boston Terriers. Take a tour of our house. If you have any questions about what camera I use or how I edit my photos, check out my photography tutorials.

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